Writing an email copy is not easy, and therefore we are disclosing 5 secrets that will make your emails unique and optimum. Subscribe to our 30 Day Free Trial for availing of the best email marketing services.
Any kind of writing like blogs, website content, or email copy requires utmost consideration of audience preferences. Your write up should be persuasive enough.
That means you should put all efforts into writing a good email. Ultimately, putting so much time into writing. What if we will make this easy for you. Exciting? Let’s begin.
With years of research, psychologists say that some words play an important role in making up the mindset of others. The presentation and usage matters. So what are the words and how to use them?
Rhyme and Trust
Rhyming is not just a children’s tool. It plays a huge part in making your text appealing. It helps to establish trust in your subscriber’s mind. Rhymes can be easily processed by the brain. Also, if it’s easy to process, then well done, it’s easy to remember. The more accurate your rhyme, the more understandable it is. Rhymes are easy to read and are much more impactful than the ordinary text.
So, try to rhyme in your subject lines to increase the email open-rate. You can also put the rhymed context above call-to-action buttons or links to leave an instant impact. Conduct a split test to see whether rhyming is bringing more conversions or not.
Clear your motives
Nobody is going to take your instructions seriously until you tell them the reason behind it. For example, your call to action button says sign up now, but until you do not clear why people will not click on the button. Entice them to take action and clear the motive behind those actions.
Because is a good word to use because it gives reasons for the cause. Use this word wisely to let the subscriber know about your intentions. You should continue reading this blog because we are going to disclose more secrets on how to write a good email copy. So, before you ask or instruct your subscribers to take clear action, use the word because to let them know why.
Related: Read our blog on Go Beyond Basics: Learn Advanced Email Marketing, and avail of our best email marketing services with a simple registration.
Be active instead of passive
The heading represents two things.
- Be active while writing your email copy instead of passively writing it.
- Use active voice instead of passive voice because it is more impactful.
Passive voice sentences are more complex and difficult to read. You do not want to give any kind of trouble to the subscribers so, be active and simple.
Why are we persuading to write in an active voice? In active voice sentences, the subjects perform the actions. However, in the passive voice sentences, the subject is the recipient of actions.
Passive Voice: Our email templates are designed by the best designers.
Active Voice: Our best designers designed the email templates.
Also, the studies show, people can remember more when the sentences are simple and direct than those of complex and indirect.
So, start writing in the active voice. Practice hard. Because the art of writing is an active voice that cannot be mastered overnight. To make this happen, edit your write up and find out the passive sentences. Then, convert them into active ones. It’s not easy, but you will start improving once you begin. You can also use editing apps that are best to identify passive sentences.
Use rose-colored glasses
Tell people what they need to or should do instead of advising them what not to do.
Try to avoid the usage of the word Don’t. Why? Because people do not prefer to read negative sentences. It is a bit difficult to understand. Instead of directing them to avoid things, direct them clearly to do a certain thing. It is more simple and acceptable.
Research says people take more time to understand negative framed sentences. They put more energy and generally avert to the negative statements. So, try to frame your sentences in the most positive manner. For example,
Do not drink too many soft drinks
Drink one can of soft drink.
From the above example, in the first statement, you took more time to understand what it is saying(like what quantity is too much). But, in the second sentence, it is pretty clear what you want the reader to do(that is to drink one can of soft drink). It is a bit easier to understand the second statement. Unless you clear something, you can not expect people to take action. Otherwise, they will waste their energy on figuring out the statement, and it will delay their actions.
Treat your subscriber in Second Person
When you use the word You, it establishes an instant connection between communicator and reader. The level of personal connection establishes when you communicate in the second person is undefinable. It is easier for the reader to understand when there is a connection between with the help of words of the second person. Most of the bloggers use this tactic to build a connection with their readers. To know more, subscribe to our 30 Day Free Trial for availing of the best email marketing services.
Even, it is already proved that talking in the second person is far more impactful than in another person. For example,
Hence, this blog was helpful.
I hope this blog helped you.
What do you think, who is the winner in the above sentences. Of course, the second one. The second sentence was more appealing and relevant than the first one. It built a connection with you.
If you do not use the second person in your ads or email copy, then start using them. See the results by yourself. The results will amaze you. So, do not waste further time and start addressing your audience in you.
Definitely, you will be needing help to get top places in the cut-throat competition. MailPod is here to assist you with our expert email marketers team. We will launch many related articles on How you can make a success out of effective email marketing, till then keep tuned and subscribe to Mailpod for the best email marketing services, guidance, and management.