Fed up of regularly creating the same email content? Wake up! You are on the verge of losing a precious subscriber. Need not worry. We have a prime solution for you. In this article, we will disclose effective tips to improve your boring email content.
Whether you are sending emails to 10 subscribers or 10,000 subscribers, it is your responsibility to keep them engaged with your email content. Changes are prominent, and hence, your business and subscriber’s mind changes too. So, how to cope up with those changes without losing the subscriber. Here, by introducing uniqueness in your email content. If you provide unique content, then your chances of acing the email marketing world increases. Let us begin by disclosing the secrets to make your email content more worth reading.
Videos and GIFs
GIFs are the best ways to attract a subscriber’s attention. Some businesses offer great discounts to lure their customers. How to make sure your customer sticks to you? Or more importantly, how to grab your subscriber’s attention while his/her email is flooded with many business emails.
GIFs! GIFs are considered to be one of the quickest ways to increase email marketing results. According to Marketing Sherpa, GIFs can increase conversion rates by 103% and click-through rates by 42%. Everyone knows that GIFs are fun to send and receive, but they are expensive to create.
If you have not subscribed to MailPod, then avail of our 30-Day Free Email Marketing Trial for customized GIFS to be used in your holiday’s email marketing campaign. Easily save GIFs to your desktop from our Drag and Drop message editor.
If you are still wondering about whether using GIFs in your emails is a good idea or not, then here are some facts to convince you:
- Posts with images on Facebook get 2.3 times more engagement as compared to the posts without images.
- Visual garners result in 150% more retweets than tweets without visual garners.
Feedbacks are Important
The best way to learn about your audience is to conduct surveys. Surveys are very popular among the top email marketers. To know about changed taste and preference of the subscribers and to cope up with the latest trends, surveys help the email marketer or the businesses by providing the required information in time. Conducting regular surveys can lead to increased engagement, declined unsubscriptions, and improved sales which are beneficial for your email marketing campaign.
MailPod’s Drag and Drop Builder allows you to use our ready-made survey email templates.
Pre-Launch Survey Email
Do you believe in “Sell what you can Make” or “Make what you can Sell”. Well if you believe in the former one, then this point is not for you. However, you can rethink your marketing technique as consumers prefer the later technique. Imagine you put tons of effort into creating a product but end up selling nothing as people do not want it. Do not worry, pre-launch surveys are here to help you. Learn about their current and future needs to create a product that will be sold in no time.
Your job is not done after selling. You have to keep track of your customers because existing customers are gold for any business. With the help of post-purchase surveys, you learn whether the customer is satisfied or not. In this survey, you can thank them for the purchase and answer some quick questions to improve if required. Now the question is how to entice customers to fill the survey? Well, you can offer some credit points or discounts for the next purchase. Many businesses use this technique to get their post-purchase survey filled in return for some credit points.
How to create a winning Call-To-Action (CTA) on your Sign-Up Form? Well, you have put tremendous efforts into finding the perfect incentives to attract subscribers but have no clue how to bring them to avail that offer. Create a sign-up form that entices subscribers to take action. MailPod performs the best email marketing for small businesses and helps you create an effective sign-up form with an enticing CTA. Call-To-Action plays a very important role in your Sign-Up Form. We will be discussing factors that play an important role in effective CTAs.
Size of the Button
Your CTA button should be visible to subscribers, which informs them about your expectations. Create a visible and clickable button and make sure it is mobile-friendly. Because in mobile devices, people scroll with their fingers instead of a small cursor, so create a big CTA button.
Color of the Button
Colors play a crucial role in directing your subscribers psychologically. It is observed that red color gives the most conversions, and green is the second best color for conversion. However, you have to keep in mind what your site color is. Do not use any color instead, use consistent button color. Also, do not blindly follow the trend and try to find out what works best for you. Use color contrast to get maximum clicks.
Length of the copy
Copy of the CTA button should be short and easy to read. The subscribers should be able to understand your purpose at first glance. The advisable copy length of the CTA button is less than 40 characters.
The tone of the Button
The copy on the button should be consistent with your brand. It should represent your motive and never play attacking. The voice and tone of your CTA should be relevant to your target audience. It should not be robotic, instead use a unique CTA.
A CTA should be able to translate the actual purpose. Try not to be too long or too short. The two approaches are famous in making your CTA descriptive:
- Include what they will receive after clicking on your CTA button. For example, if you are offering 20% off on the product, then you can write, “Get 20% off”. It will tell them what they are about to receive.
- Tell them about what you are expecting them to do. If you want them to click on a specific link, then ask them to click here or click below.
We will launch many related articles on How you can make a success out of effective email marketing, till then keep tuned and subscribe to Mailpod for the best email marketing services, guidance, and management.