Your email marketing would mean nothing if you are incompetent to get your subscribers to open and click on your emails. This skill may require time and best email marketing tools to expertise. But if you’re sending emails just because you haven’t reached your subscribers in a while, it’s not an effective strategy. And there’s no meaning of sending emails to that customer who isn’t reading your emails; it’s a wastage of your marketing cost and your time. These subscribers contain zero chances to buy your product. In this digital era making your clients read your mail is becoming harder day per day. Because they have been bombarded with this kind of email every day.
A couple of things to keep in mind before poking the go button:
• Don’t be loud: Yes you read it right, don’t be loud. Try not to use so many exclamations ‼️ ‼️. This will make your email loud and readers don’t like this. One more thing to keep in mind is to AVOID USING CAPITAL LETTERS. Exclamations and capital letters could make your mail sound like you are yelling through.
• Design for Smartphones: Most people read emails in their smartphones so, it’s imperative to make your content smartphone friendly. It has to be easily readable and understandable on Mobile Phones.
• Personalization: Personalizing your messages enhances the chance of getting a higher rate of opening emails. You can personalize email newsletters to boost your email marketing campaign.
“Hey, we are coming up with our new product…so and so” anyone who wants to read this mail Expert says No they’ll not notice.
On the other hand, you use the masterstroke “Hey Shwetank we know you are looking for…” it’s hard to ignore it right? Because it feels like it was intended for you only.
Mails started with Name to make a positive impact on the customer.
• Productive Email list – All strategies can only work when your Email list has Engaging customers. Cut down all the Non-engagers. Always try to make your introductory email more communicative. And have care about what your customer craves.
•Specification – For instance, you have the business of clothes and you are sending deals to all your customers, make it more specific by addressing the relevant one. Address customers who have their birthday in the month. These kinds of techniques enhance the chance of a sale.
•Avoid looking like a spammer – Yeah, your message can look spammer to your customers if you don’t design it well. Back in school days when teachers say make a decent assignment with relevant content. Otherwise, Examiner would think you aren’t serious enough for studies.
•Pictures and Phrases are saviors – Now people have a low attention span so reading articles is a bit boring for them (of course It’s not about you. Create aesthetic posts with captivating phrases, you can also create small Gifs.
•Be clear with your goals – Always communicate with your customers in a very clear manner. Don’t make puzzles for them. This thing will help your customer also in analyzing their demand. If you are a small business, then your goal should be email automation to focus on KPIs.
Businesses man always remember this marketing isn’t about you this whole concept runs what your audience wants what are their preferences.
The key to healthy marketing is to keep your audience at the core of all your actions. Provide them with great experiences that surprise and gratify them over and over again. Doing so builds a reputation for putting your audience first and sending only the best passage.
And once your audience knows that you only send high-quality content and appropriately, they’ll automatically hear you.
Now we have covered all the major aspects which you should keep in mind while Email engagement.
Mailpod provides tactics for you to add to your email marketing and engagement toolbox and illustrations to inspire you if you feel stuck. Avail of free email marketing trial to test MailPod features by yourself. MailPod provides 24*7 guidance, assistance, and management to small business owners.