What is the best time of year to start an email marketing campaign? Black Friday. It is the day where people begin their critical holiday shopping. So without any time-waste, start investing time and efforts in your email marketing campaign around Black Friday because sources told that online retailers generate a record-breaking revenue of $6.22 billion on Black Friday of 2018.
It is difficult to fight the heavy competition, and therefore, we present some full-proof tactics to make your email marketing campaign a big hit around Black Friday and in general.
There is indeed no fixed answer about the length of the email, but on Black Friday, there is. Keep it short. Your subscriber is scrolling for offers, discounts, and best deals because, honestly, there are plenty of businesses out there trying to lure away your subscriber. You may not want to lose them, so keep your offer details short. Tell them in a few words about what you have to offer. With numerous emails by different vendors in your subscriber emails do not give you a chance to attract subscribers with long talk. So, to get in the real business, you have to keep the information short by providing only relevant information.
Include Important Details
We already asked you to keep the information short, but that does not give you the right to forgetting important details. Yes, the short email is the need for Black Friday, but here your creativity will help you to keep the email short and relevant.
For you and your subscriber, it is the discount or offers important details. Try to include it in the preheader or subject line to increase the email open-rate in the busiest time of the year.
Include your Product Image
Your subscriber might not have time to read the email text so, it’s better to use infographics and images in the email to give an overview of your product. It is better to show the image of your product to give an idea to the subscriber. Make sure, the image is in HD to give awesome visuals. Leave no scope of pixels distortion and upload the real image of the product to establish authenticity. Many email marketers use product images during Black Friday email campaigns. So, learn from mentors and reap out the benefits.
Use Capitalized Subject Lines
Your subject line should be engaging enough to beat the heavy competition. Create a subject line that compels a subscriber to open your email instantly. To stand out in the crowd of Black Friday various businesses emails, use capitalized, and engaging subject line. Must use pointers to use in your subject lines:
- Be creative and funny.
- Use emojis.
- Mention the offer or discount in the subject line.
- Include the time to trigger urgency to take action.
- Include the word discount or sale.
Few of the subject line ideas are:
Subject Line: Reach the top of SERPs
Subject Line: Save Big on Flights, Footwear, Medicines & More
Subject Line: 50-90% Off – AJIO Giant Fashion Sale.
Example: Grammarly Insights
Subject Line: You wrote a ton! Way to go!
GIFs are considered to be one of the quickest ways to increase email marketing results. According to Marketing Sherpa, GIFs can increase conversion rates by 103% and click-through rates by 42%. Everyone knows that GIFs are fun to send and receive, but they are expensive to create.
We know that creating a GIF requires a lot of money and time, and some small businesses don’t have much investment. So, need not worry, we have created Black Friday GIF that you can use without any copyright issues. Enjoy your free GIF to use in the email marketing campaign.
Related: Detailed Summer GIF Guide
Limited Time Sales
Mention in your subject line and preheader that the sale is for a limited period so, the subscriber needs to act soon. This urgency trigger will bring instant conversion for you in the competitive sale period. You can do this by saying limited seats or limited classy products. This will give a sense to subscribers that your product is rare and triggers a psychological urge to buy your products.
Find the best Time to Send Emails
You may be sending emails when your competitors are also targeting your subscribers at the same time. This will bring a flood in your subscriber Inbox, and your email can be lost or drown in it. So, find a time when other email marketers and competitors are inactive and use that time wisely to establish your presence. You can do this by sending emails early, but remember, not too early. For example, you can start sending emails at the beginning of November when most of the email marketers are in the process of creating an email campaign. To be ahead in the race, you have to start early, and that can only be possible when you plan wisely.
Create your Email Campaign Now
To ace the Black Friday email marketing campaign, follow our strategy, and if you need more assistance, then feel free to contact us, we are available 24*7. We will launch many related articles on How you can make a success out of effective email marketing, till then keep tuned and subscribe to Mailpod for guidance and management.