The prime question of how to optimize emails occur in each email marketers’ mind whenever they create emails. Does the email marketer wonder about what is the appropriate length of emails?
How to increase the open-rate? And Should we include other things to make email attractive? If Yes, then how? In this article, we will talk about how to do effective email marketing.
These questions seem simple, but till now nobody knows what is the correct answer. Obviously, there cannot be any hard and fast rule because audiences vary from industry to industry. You have to do split testing on your audience to know what works best for you. But need not worry. We have researched 3000 emails from many industries to find out some similarities and help you to create the best email.
Also, the blend of emails from various industries is analyzed by our top 50 data scientists, so the observations are trustable. We will answer three main questions in this article:
- How many words to be used in an email?
- What is the best character count in the subject line?
- How to capitalize on the subject lines?
Apart from these main questions, we will be answering some other related questions as well.
Email Marketing Statistics: Length of an Email
Average Length of an Email
Our expert email marketers found that on average, the emails have 435 words. It generally takes 3.4 minutes to read an email of 435 words. After analyzing, we found out that there are both pros of long and short emails. Let us discuss them one by one.
Pros of Shorter Emails
Short emails are a good way to keep readers captivating. There are fewer chances that the reader gets distracted in the short reading. 50% of the emails contain less than 300 words, and our experts found out the conversions are good because readers get brief in a small amount of time. As we all know, inboxes are flowing with lots of events because the importance of email marketing is increasing, so it is good to keep your information short to provide convenience to the readers.
Pros of Longer Emails
Almost 20% of the emails we sent contained around 600 words, and the remaining 30% contained more than 900 words. It gives an idea of both long and longer emails. Our experts say that it is better to send longer emails when you think that your reader has plenty of time, for example, on Sundays a reader can give time to slightly more reading. You can keep the emails long when you feel the information is important, and readers might want to know the most about it.
Choose the best Email Length
The length may vary from working days to holidays. It can also vary due to the importance of information. There is no compulsion about email length for any particular industry. Try the Hit and Trial method on your audience and find out when they want to read more and what kind of information is important for them. Choose the email length based on your goals.
Email Marketing Statistics: Subject Line Characters
MailPod receives many queries from email marketers about what is the best length for a subject line. We know this question emerges in every email marketer’s mind because it determines whether your online campaign strategy is going to be fruitful or not. So, we decided to resolve this for you.
We observed that it is good to experiment with subject lines because 47% of the open rate depends on it. Sometimes a short subject line is appreciable, but sometimes a lengthy subject is preferable. We will throw light on each kind of subject line. We analyzed 3000 subject lines, and 70% of them were between 20 to 60 characters. Although, we do not want you to restrict your creativity between these limits. A true Email Marketer never adopts one stringent method. He/She always prefers to use their best method with the required changes.
Read our article to know more about what is the best subject line length.
Email Marketing Statistics: Subject Line Capitalisation
Every creative person knows the importance of split testing. Instead of following one method blindly, try different methods to find out what is best for you. We need to know our target audience and their preferences. For example, you created your emails with the best possible guidelines. But What if your target audience hates trending stuff or is unaware of it? All your efforts go to waste if you don’t try to understand your subscribers. The best way is to use hit and trial techniques to optimize your email campaigns. Therefore, we tested the importance of Capitalized Subject Lines.
We found that capitalized subject lines get more clicks as compared to lowercase subject lines. We collected 3000 emails from different industries. The sample space was not random, and we tested this experiment on every industry and every business size. We got better results on the emails with capitalized subject lines. and this data is reliable as it is collected by our expert team of email marketers. The open-rate for emails with the capitalized subject line is 35% more as compared to the emails with the lowercase subject line. Hence, it is advisable to create capitalized subject lines, but again it’s all up to your target audience. Do not stick with any hard and fast rules, but instead try a combination of different techniques. To know more about capitalized subject lines, read our article on Is capitalizing your Subject Lines Necessary?
We will launch many related articles on How you can make a success out of effective email marketing, till then keep tuned and subscribe to Mailpod – Email Marketing Service Provider for the best assistance and management.