MailPod receives many queries from email marketers about what is the best length for a subject line. We know this question emerges in every email marketer’s mind because it determines whether your online campaign strategy is going to be fruitful or not. So, we decided to resolve this for you. We did a lot of research, and the excerpt of our research is shown below:
Find Out a Subject Line that Stand-Out
It is good to experiment with subject lines because 47% of the open rate depends on it. Sometimes a short subject line is appreciable, but sometimes a lengthy subject is preferable. We will throw light on each kind of subject line. We analyzed 3000 subject lines, and 70% of them were between 20 to 60 characters. Although we do not want you to restrict your creativity between these limits. Instead, try these two methods to stand-out.
1. A Really Short Subject Line
To entice the mysteriousness in the mind of a subscriber, send an email with a really short Subject Line. For Example
- Latest News
- Think Different
- Cute things
These Subject Lines will compel the subscriber to what is the latest news or what cute thing you are talking about. Also, 45% of emails are opened on mobile devices. Major ISPs display only 35 to 45 characters on mobile devices. However, the actual number differs from customer to customer device. If you want to optimize your email’s subject line on mobile devices, then use less than 30 characters, as it leaves no scope of word cutting. You can even experiment with a really short subject line of 10 to 12 characters.
- Short subject lines are mobile-friendly.
- Short Subject Lines triggers more mystery.
Experiment now with short subject lines. Maybe you will get improved open-rate and click-through rates.
2. A Really Long Subject Line
Among the 3000 emails, 18% of emails were of really long subject lines. A 60 character long Subject Line provides information about the email’s body content. To stand out in the Inbox, a subject line should be really long or really short. A 50 character long subject line tells the subscriber about what they will be getting if they open the email. The successful email marketers use 1 to 3 word subject lines, but to mix things up in the online campaign strategy, they sometimes use really long Subject Line. So, do not stick to only one technique but use a blend of both. For example,
Short Subject Line: Email Marketing
Long Subject Line: Click now to learn effective email marketing tips.
Experiment with Subject Lines
A true Email Marketer never adopts one stringent method. He/She always prefers to use their best method with the required changes. The same is the case with Subject Lines. If you want to win in the Subject Lines Game, then make sure to experiment with it. Do hit and Trial and adopt the beneficial composition for you.
We examined 3000 emails sent by different industries. The sample was not random but a mixture of all sizes and types of businesses in various countries. To make your online campaign strategy successful, subscribe to MailPod’s free trial.
MailPod is here to assist you with our expert email marketers team. We will launch many related articles on How you can make a success out of effective email marketing, till then keep tuned and subscribe to Mailpod for the best email marketing services, guidance, and management.