If Email Marketers wants to create an email list from scratch, then Sign-Up form is the first thing they will use. It can be a key to your success or failure in effective email marketing, depending on the copy and design of the sign-up form. Sometimes, it is difficult to determine what things you should include or how to make a conversion out of it.
You have to be cautious while designing it, whether it is the first or hundredth sign-up form. As we know that it is not easy to attract subscribers or achieve conversions, it is better to put the best efforts to make those possible. MailPod will tell you what a sign-up form is, its kind, and how to grow an email list with these proven sign-up forms.
What is a Sign-up Form?
A sign-up form helps you to collect information on your will be subscriber and request access to send them email for future communication. The communication can include a formal or informal chat, newsletters, offer updates, and customer grievances. There are various types of sign-up forms like:
- Inline Forms
- Pop-Up Form
- Time Delayed Pop-Up
- Scroll Delayed Pop-Up
- Exit Intent Pop-Up
- Two Step Pop-Up
- Landing Page Forms
You can use any type of Sign-Up Form according to your purpose. Maybe you need a form that pop-up suddenly or after some time. You can set the destination and time of your sign-up form that will be displayed to the visitor. If you learn how to optimize the sign-up form, then you are already one move ahead from your competitors.
Now, the main question is what are the proven sign-up form ideas that will help an email marketer to grow an email list. MailPod provides a series of ideas and if you want some more help, then you can subscribe for our free email marketing trial.
Follow these Ideas to Grow Email List:
1. A to-the-point Headline
When you are asking for someone’s details, then it is your responsibility to tell them what is this for. To grab the attention of your potential subscriber, you have to provide a short and clear headline. The headline should be informative but concise. You can always use OFFER as your headline and to avail that offer, visitors have to submit some details. In this way, you both get something. You have to be clear about what you are giving them as a value to grant the access or provide their confidential details.
2. Don’t Ask Too Much
If you do not want your potential subscriber to lose in the way of filling the form, then try not to ask so much details. Asking too much can irritate will be subscribers and you will lose them before starting a new relationship. Try to ask for information that is relevant or sometimes ask about only email addresses as you can communicate further, once you receive the permission. Sometimes, “Few is Better”. It is always better to create sign-up form questions according to your goals. You can include questions of:
- Email Address
- Date of Birth (If you want to target a specific age group)
3. Showcase your Offer
Create a design that will represent your incentive. Virtually showing your offer with the sign-up form can increase your conversion rate by a greater percentage. You can use the brand logo or image of what you are offering to give an idea to the prospective subscriber. This will entice them to fill the details or opt for the offer.
4. Ask about preferences
If you want to satisfy your subscribers’ needs, then you first have to know them. You can ask for their languages preference or their choices in a checklist. This will help you to target your subscribers on the basis of segments. With this information, email marketers figure out what to offer, how to increase the engagement rate, or how to customize it. You Can learn this with MailPod by availing our free email marketing trial.
5. Include Call-To-Action
Adding a call-to-action with an attractive font can bring more conversions. Make sure to use a clear and bold call-to-action. It will grab the attention of the visitor and complex them to take a look at your sign-up form. For example, you can use DOWNLOAD NOW, SIGN-UP NOW, or SUBSCRIBE NOw as an effective action. Until and unless you don’t ask for something, you won’t get it. Tell the potential subscribers what you want and to provide that right now with an exciting offer in return.
These ideas seem common but they are not very easy to optimize. Trying these points with A/B testing is the best way to find the best trick for you. True Email Marketers know the real value of Sign-Up forms.
In Brief, Optimise your headlines if you want to grab attention of your website visitors. We already covered an article on how to optimize your Emails with the best components. You have to be clear about goals and offers. Display what you expect and induce them to take action. We will launch many related articles on How you can make a success out of effective email marketing, till then keep tuned and subscribe to Mailpod for guidance and management.