A big problem that every Email Marketer faces is How to make an optimized Email? Even the marketers who know the importance of email marketing do not want to lag behind in this. We know email marketing is a great way of communication and generating leads, so, it is obvious to focus on creating optimized emails. MailPod provides the best email marketing for small businesses and ensures that you create effective emails. In this article, we will tell you about “not so secret” components you need for an optimized email and “secret” to optimize them.
1. Subject Line
No matter how much effort you put on creating exciting body content, until and unless your subject line is not attractive, all the efforts will be a waste. To communicate about your purpose of sending emails, you first need to ensure that email open-rate is great. That is only possible when people feel motivated to click on your emails. To make that happen, you need an enticing subject line. A subject line should be short and informative. For example, Full-proof ways of effective email marketing or E-Guide on email marketing for small businesses.
2. Personalise Email
A Human Being thrives for human touch. Instead of sending automated emails, send personalised emails. You can include:
- The subscriber name,
- Their company’s name,
- Their location, or
- Something you know about them, but do not make it as you stalked them.
If you do not want to be marked as spam, then you must use personalisation techniques as it establishes some feeling between you and your subscribers. According to a MarketingSherpa study, 4 out of 10 email subscribers reported that they’ve marked emails as spam simply because they were irrelevant. To increase the relevancy, you must personalize your emails.
3. Body’s Content
A body content should be informative, brief, and enticing. For creating an effective body content, you have know the answer of following questions:
- What do I want to communicate?
- How can I make it interesting?
- How to convince subscribers?
- How to make it to the point?
Once you have clear answers on the above-mentioned questions, your email body content becomes automatically interesting. Use pointers and short paragraphs instead of long paragraphs as they seem boring. If you want to captivate a reader’s attention, then you have to think like one. An Optimized Body content is the ultimate key of lead generation.
If you want to keep your subscribers concentration intact, then use images. Visual Content attracts more attraction than the text content. You can use images to tell about your offer or purpose. Make sure to use relevant images because a non descriptive image is like a “Holes filled with Mud in Rain”. An image should be
- Visually compelling
- Have Responsive Design
When you use an image that is out of the topic, it can lead to aggression in subscribers and they can mark you spam or even block you.
Your entire purpose behind email marketing is to compel subscribers to take an action. You want conversions of your hard-work, and that can be only possible when you include Call-To-Action in your Email. A call to action can be, sign-up now, avail offer, or click now for exciting deals. You have to ask for the things that you want to be completed by subscribers or what you set as your main goal. Few things to be keep in mind, when you ask readers to take actions:
- Use Optimized Language
- Be Clear
- Be Action-Oriented
You can include Links and buttons to send subscribers on your website’s landing page. Once they will land on your website, your work and offers will be displayed to them. That can generate leads for you or even bring actual conversion.
6. Social Sharing Links
What if your content is so compelling that your subscribers want to share it with others. They want to share it on their whatsapp or instagram stories, but is it good to share a screenshot of their emails that doesn’t take new viewers on your website? You should include links of things you want to get shared in your emails. It is good that your existing subscribers know about your latest offer, but will it harm if new potential users know about it too. Including social Sharing Links in your email can bring new leads, which you never imagined for. If you want to optimize your email, do not forget to include social sharing links.
7. Sender’s Name
If you want to build trust and personalised touch with your subscriber, then you can include the sender’s name to establish authenticity. When you send emails with the same name, it will build loyalty in subscribers and they start feeling like they know someone in your company. You can send emails from your CEO name or the relevant authority, You have to do A/B testing to know what works for you.
8. Unsubscribe Option
It is difficult to find subscribers, and what is more difficult is to give them the option to unsubscribe anytime. MailPod knows that it is not easy to lose your existing subscribers but we can not bind a subscriber against their will for lifetime. For making a Forever Relationship with your subscriber, you need to put constant efforts. As we mentioned earlier about the CAN-Spam Act in our article of Pros and Cons of Buying Email List, it is mandatory to include unsubscribe options according to the law. If you do not want any unwilling subscriber and penalties, then must add an unsubscribe link in your emails.
MailPod hopes that this article is helpful for you. We would also like to include a minor but a major component in Optimized Email Marketing: Mobile Optimisation. It is not necessary that your subscriber checks their emails on computers or laptops. Due to the increase of mobile usage among the people, it is important to use mobile friendly email templates. You have to provide as much convenience as you can to the subscribers. We will launch many related articles on How you can make a success out of Email Marketing, till then keep tuned and subscribe to Mailpod for guidance and management.