How to increase your email’s open-rate and click-through-rate? Learn now with MailPod’s Marketing Tips. Review your marketing strategies. Are you optimizing the Subject Line of Emails? If No, then start now. Many renowned email marketers capitalize subject lines of the emails to grab attention and get better conversions. It’s been years that a famous email marketer used this tactic to get desired results. How we reached the conclusion of capitalizing the subject line. Well, we will walk you into our research journey and introduce the results achieved by our specialized email marketers. Our best email marketing tool helps you to save time and be creative with customization.

Split Testing

Every creative person knows the importance of split testing. Instead of following one method blindly, try different methods to find out what is best for you. We need to know our target audience and their preferences. For example, you created your emails with the best possible guidelines. But What if your target audience hates trending stuff or is unaware of it? All your efforts go to a waste if you don’t try to understand your subscribers. The best way is to use hit and trial techniques to optimize your email campaigns.

We created two emails, one with a capitalized subject line and another with a lowercase subject line. 

Subject Line 1: Get Your EBook Now

Subject Line 2: get your EBook now

Our Results

We found that capitalized subject lines get more clicks as compared to lowercase subject lines. We collected 6000+ email addresses from different industries. The sample space was not random and we tested this experiment on every industry, and every business size. We got better results on the emails with capitalized subject lines. and this data is reliable as it is collected by our expert team of email marketers.

The open-rate for emails with the capitalized subject line is 35% more as compared to the emails with the lowercase subject line. Hence, it is advisable to create capitalized subject lines, but again it’s all up to your target audience. Do not stick with any hard and fast rules, but instead try a combination of different techniques.

 MailPod is the best email marketing tool for small and medium businesses and helps businesses to optimize their email marketing campaign. In Fact, we run your email campaigns and provide the tool to track daily growth. We can create customized subject lines for your subscribers and help you to get more conversions. MailPod will guide you on how to get 100% success from the capitalized subject lines. We will launch many related articles on How you can effectively do email marketing, till then keep tuned and subscribe to Mailpod for the best email marketing tool, guidance, and management.