Personalized email marketing is essential to get success in the marketing world. If you want to increase the email open rate and boost sales, then send targeted emails with the help of our integrated marketing platform for small business.

Do you know that targeted emails drive 3 times more revenue than revenue from non-targeted emails? 

Personalization can perfectly be done by segmenting the subscribers. Until and unless you don’t know the subscribers, you cant segment them. So, start building relations and collecting information to send the most personalized email to make your subscriber happy. 

Whether you are an expert in email marketing or just a beginner, you should know what segmentation is because it is the building stone of email marketing.

Importance of email segmentation

The most reputed brands target users based on segmentation. For example, Prime and Netflix suggest you shows or movies based on your history or preferences. Similarly, all businesses target customers based on their preferences. 

You can achieve the following things by segmenting subscribers:

• Increase open-rate
• Enhance click-through rates
• Increase conversion rates
• Improve deliverability rates
• Increase sales

How to segment and target emails?

In this article, we will discuss the effective ways to segment your email list. 

Subscriber Skills

You have to create the email content based on your subscriber skills. Not everyone has the same skill set, so you have to mold your email content according to that. Segment the subscribers and communicate what you want without any communication barrier. You will be able to convey your motive only when a subscriber can read and understand it. 

Also, you will be able to add existing skill sets to subscribers when you know what they currently know. 

Emails based on Interest

Create interesting emails to deliver your content gracefully. But how to create interesting emails? That can only be possible when you know about the subscriber’s interest. Send emails of a different genre to know what interests your subscriber. With what kind of emails the subscribers are engaging most? Segment them and in the future, target based on interests. This will surely boost your email marketing campaign and bring positive results. 

Birthday Gifts

Everyone loves receiving birthday wishes. Even from strangers. So, this is the best chance for you to grab the subscriber’s attention and show them that you care. You can create a custom field asking for their birthdate. Use automation to send gifts in the birthday month. Drive sales by offering discounts specially designed for them. This will create a win-win situation for you as they’ll spend on your product, and they will know about your attention to details like their birthdays. 

Use Native Language

When you go digital, you get customers from different regions. It is possible that your customer is not from your country. So, here what you have to do: Communicate with the language your subscriber is most comfortable with. Use geographical tags to target subscribers from various regions. 

Geographical Location

Are you an e-commerce company? Or a business having branches in various countries? Well, here is the solution. Send emails considering the geographical location of the subscriber. You don’t want to send notification of Australia event to the American subscriber until they are interested in it. So, create emails based on locations and target them with related trends. 

Welcome Emails

Welcome your subscribers with an enticing email. You can include the sign-up form, website links, or surveys to know them better. Welcoming subscribers is an amazing way to know about new subscriber preferences. Therefore, include the name of the subscriber in email and make them feel valued to leave the best first impression. 

Try our integrated marketing platform for small business to send welcome emails to subscribers.

Emails based on Incentives

Offering incentives is the best method to grow an email list. When a user joins you because of any incentive, immediately send them emails regarding those incentives. They are interested in it, and by offering what they want, you make them happy. A happy customer is a great asset to your business. So, do not send irrelevant information until you provide what you offered. It can send them away. Start personalization with their interest and reap out the benefits.

Emails to Inactive Subscribers

Win-ba k emails or re-engagement are necessary to regain your active subscribers. Inverse your time and efforts in those subscribers who used to engage with your emails instead of the forever inactive subscriber. Figure out the reason why they become inactive and try to regain them. An existing active subscriber is much valuable than the new subscriber. So, plan your email marketing with the best ideas and win-back your lost active subscribers. 

Emails to New Subscriber

Create a follow-up series to target your new customers. Send a series of emails to keep the subscriber engaged. Use broadcast emails for new customers’ events and webinars. This way they’ll know that you focus on new subscribers, and you get a chance to educate them about your product or company. 

Emails based on Survey Response

You should know the importance of surveys. Use them to know about your subscriber. It will help you to segment them easily. Once you get their Survey Response, create emails based on their interest you got to know via surveys. This will let them think that you used their information, and their time invested in survey filling didn’t go to trash. Making your subscriber happy is your responsibility, and this can only be done when you know them properly. 

Emails to potential customers

When someone adds your product to the cart, send them a reminder email to buy the product. These cart abandonment emails will help you target the customers based on the item they selected themselves. This will help you to create more relevant content. Better content means more chances of sales. So, buckle up! And start sending cart abandonment emails.

Related: How To Create And Deliver Engaging Newsletter Content

Segment, Target, and Send

Keep this cycle in mind while creating and sending emails. Segment based on the information, target based on preferences, and send emails to the interested subscribers. 

We hope this article helped you to realize the value of personalization via segmentation and targeting. MailPod (an integrated marketing platform for small business) will launch many related articles on How you can make a success out of this, till then keep tuned and subscribe to Mailpod for guidance and management.