If you want to ace the email marketing campaign strategy race, then you have to stay best and relevant. With more than 4.6 billion email accounts, it’s better to strengthen your email marketing strategies. 

2020 is the year of emails. Why? The importance of digital marketing is increasing. Due to unavoidable instances like COVID-19 and ban of Chinese apps in India gives a tremendous rise in the use of the Internet. The lockdown causes firms to go digital, and this leads firms to strengthen their digital marketing more than ever. What is the major component of Digital Marketing? Of Course Email Marketing. That is why every marketer needs to tap email marketing. 

As we know, every marketer needs to and is trying to use email marketing as one of the tactics, so heavy competition is a must. You have to ensure that your emails land in the Inbox. The open-rate and click-through rate must be great to get better results. In this article, MailPod will tell you how to do effective email marketing in 2020 and ensure your efforts would not get wasted. After all, everyone wants to engage in the best email marketing services to tap out this wonderful marketing method.

We are going to disclose 4 easy practices that will help you to stay relevant in email marketing. 

Personalized Emails

In 2020, there will be more email marketers targeting your subscribers. So, it’s better to send contextual emails. This will land your emails directly in the Inbox, and there are more chances to increase open rates. 

A Human Being thrives for human touch. Instead of sending automated emails, send personalized emails. You can include:

• The subscriber name,
• Their company’s name,
• Their location

Or something you know about them, but do not make it as you stalked them. 

If you do not want to be marked as spam, then you must use personalization techniques as it establishes some feelings between you and your subscribers. According to a MarketingSherpa study, 4 out of 10 email subscribers reported that they’ve marked emails as spam simply because they were irrelevant. To increase the relevancy, you must personalize your emails.

Responsive Design

Studies show that almost 91% of the emails got open on mobiles. So, it’s better to choose a template that is mobile friendly. The font displays on the desktop can be too big for a mobile screen. Your email design should be responsive so that it’ll not cause any problem for subscribers to read them on mobile. Even your content is up to the mark, it can not lead to conversions until it is readable. Optimize your email design to increase the open rate. It is acceptable if the newsletter’s content is short, but it’s not acceptable if it’s hard to read due to bad design. So, invest appropriate time in finding and drafting a better email design.

Subject Line (An Important Aspect)

No matter how much effort you put on creating exciting body content, until and unless your subject line is not attractive, all the efforts will be a waste. To communicate about your purpose of sending emails, you first need to ensure that email open-rate is great. That is only possible when people feel motivated to click on your emails. To make that happen, you need an enticing subject line. A subject line should be short and informative.

Visuals

It is proven that visuals attract more traffic across any platform. For example:

• Posts with images on Facebook get 2.3 times more engagement as compared to the posts without images.
• Visual garners result in 150% more retweets than tweets without visual garners.

Images

If you want to keep your subscriber’s concentration intact, then use images. Visual Content attracts more attraction than text content. You can use images to tell about your offer or purpose. Make sure to use relevant images because a non-descriptive image is like a “Holes filled with Mud in Rain”. An image should be 

• Visually compelling
• Optimized

When you use an image that is out of the topic, it can lead to aggression in subscribers, and they can mark you spam or even block you. 

GIFs

Wondering about how to attract subscriber’s attention? Here is a way, including GIFs. Studies show GIFs in an email increases the click-through rate by 42% and conversion rates by 103%. It will positively impact your revenues and email marketing campaign strategy. It is already proven that visuals increase engagements. 

Smartwatches and Email Marketing

It’s 2020, and smartwatches are trending among people. Most of the people may open their email on the smartwatch, so optimize your emails to be displayed accurately on the small screen. Again, use responsive design as it is the simplest way to increase your visual among various devices. 

Related: Festive GIFs To Spice Up Your Holiday Emails: MailPod Holiday GIF Guide

2020 is the best year to start your email marketing campaign strategy or strengthen it. You will be needing help to get top places in the cut-throat competition. MailPod is here to assist you with our expert email marketers team. We will launch many related articles on How you can make a success out of effective email marketing, till then keep tuned and subscribe to Mailpod for the best email marketing services, guidance, and management.