If you want to get the best result from your email marketing campaign, then optimization is the best way to start with. Every businessman wants an effective email campaign to achieve higher conversions. Also, click rates, open rates, and sales can be improved with the optimized email marketing campaign. But how to optimize an email marketing campaign?
Of course, it is not everyone’s cup of tea to optimize email campaigns, but a true email marketer will anyhow find their ways to optimize the email campaigns. MailPod believes in optimization, and therefore, presents some tips on how to optimize email marketing campaigns?
Instead of following the herd, we decided to research and conclude the most reliable facts for you that’ll help in building an effective email campaign.
- Create an optimized landing page that will convince or attract visitors to sign-up for your email list. In this way, you can blast your latest news to as many people.
- Create brand awareness and loyalty. This will help your subscriber not to switch to other brands and stay loyal to you and your emails.
- Learn what your subscriber really needs, and send them emails regarding updating their preferences. This will help you to create a customized campaign for different segments.
- Create compelling and capitalized subject lines. It will increase your email rate, and the subscriber will know what you want to convey.
- Use engaging and attractive templates. Always remember that design matters, so chose or build a template that matches your website or brand’s design.
For helping you for getting the best results, our expert email marketers did huge research. We hope that it will help you make the best decisions regarding your campaigns.
Learn the answer to the following questions:
- How many words to be used in an email?
- How to capitalize on the subject lines?
- What is the best character count in the subject line?
How many words to be used in an email?
Average Length of an Email
Our expert email marketers found that on average, the emails have 435 words. It generally takes 3.4 minutes to read an email of 435 words. After analyzing, we found out that there are both pros of long and short emails. Let us discuss them one by one.
Pros of Longer Emails
Almost 20% of the emails we sent contained around 600 words, and the remaining 30% contained more than 900 words. It gives an idea of both long and longer emails. Our experts say that it is better to send longer emails when you think that your reader has plenty of time, for example, on Sundays a reader can give time to slightly more reading. You can keep the emails long when you feel the information is important, and readers might want to know the most about it.
Pros of Shorter Emails
Short emails are a good way to keep readers captivating. There are fewer chances that the reader gets distracted in the short reading. 50% of the emails contain less than 300 words, and our experts found out the conversions are good because readers get brief in a small amount of time. As we all know, inboxes are flowing with lots of events because the importance of email marketing is increasing, so it is good to keep your information short to provide convenience to the readers.
Choose the best Email Length
The length may vary from working days to holidays. It can also vary due to the importance of information. There is no compulsion about email length for any particular industry. Try the Hit and Trial method on your audience and find out when they want to read more and what kind of information is important for them. Choose the email length based on your goals.
Capitalized Subject Lines
Every creative person knows the importance of split testing. Instead of following one method blindly, try different methods to find out what is best for you. We need to know our target audience and their preferences. For example, you created your emails with the best possible guidelines. But What if your target audience hates trending stuff or is unaware of it? All your efforts go to waste if you don’t try to understand your subscribers. The best way is to use hit and trial techniques to optimize your email campaigns. Therefore, we tested the importance of Capitalized Subject Lines.
We found that capitalized subject lines get more clicks as compared to lowercase subject lines. We collected 3000 emails from different industries. The sample space was not random, and we tested this experiment on every industry and every business size. We got better results on the emails with capitalized subject lines. and this data is reliable as it is collected by our expert team of email marketers. The open-rate for emails with the capitalized subject line is 35% more as compared to the emails with the lowercase subject line. Hence, it is advisable to create capitalized subject lines, but again it’s all up to your target audience. Do not stick with any hard and fast rules, but instead try a combination of different techniques. To know more about capitalized subject lines, read our article on Is capitalizing your Subject Lines Necessary?
The character of Subject Lines
MailPod receives many queries from email marketers about what is the best length for a subject line. We know this question emerges in every email marketer’s mind because it determines whether your online campaign strategy is going to be fruitful or not. So, we decided to resolve this for you.
We observed that it is good to experiment with subject lines because 47% of the open rate depends on it. Sometimes a short subject line is appreciable, but sometimes a lengthy subject is preferable. We will throw light on each kind of subject line. We analyzed 3000 subject lines, and 70% of them were between 20 to 60 characters. Although, we do not want you to restrict your creativity between these limits. A true Email Marketer never adopts one stringent method. He/She always prefers to use their best method with the required changes.
We hope that the above research will help you to optimize the email marketing campaign, but if you need any help, then you can contact us 24*7.
We will launch many related articles on How you can make a success out of effective email marketing, till then keep tuned and subscribe to Mailpod for the best assistance and management.